Best Laid Plans: Cultural Entropy and the Unraveling of AIDS - download pdf or read online

By Terence E. McDonnell

We see all of it the time: agencies attempt to cajole the general public to alter ideals or habit via pricey, expansive media campaigns. Designers painstakingly craft transparent, resonant, and culturally delicate messaging that may inspire humans to shop for a product, aid a reason, vote for a candidate, or take lively steps to enhance their wellbeing and fitness. yet as soon as those campaigns depart the managed environments of concentration teams, ads businesses, and stakeholder conferences to circulation, the general public translates and distorts the campaigns in methods their designers by no means meant or dreamed. In Best Laid Plans, Terence E. McDonnell explains why those makes an attempt at mass persuasion usually fail so badly.

            McDonnell argues that those well-designed campaigns are present process “cultural entropy”: the method during which the meant meanings and makes use of of cultural items fracture into substitute meanings, new practices, failed interactions, and blatant fail to remember. utilizing AIDS media campaigns in Accra, Ghana, as its significant case examine, the publication walks readers via best-practice, evidence-based media campaigns that fall completely flat. lady condoms are became bracelets, AIDS posters turn into domestic undefined, pink ribbons fade into purple less than the sun—to identify a couple of mess ups. those destructive cultural misfires are usually not random. relatively, McDonnell makes the case that those disruptions are patterned, common, and inevitable—indicative of a broader technique of cultural entropy.

Show description

Read or Download Best Laid Plans: Cultural Entropy and the Unraveling of AIDS Media Campaigns PDF

Best gay & lesbian nonfiction books

New PDF release: Gay and Lesbian Aging: Research and Future Directions

The 12 months 2003 marks the thirtieth anniversary of the landmark "declassification" of homosexuality as a sickness by way of the yank Psychiatric Association--a watershed within the lives of gays and lesbians within the usa. For the 1st time in heritage, a iteration of self-identified lesbians, homosexual males, bisexuals, and transgender everyone is coming near near retirement.

Deviations: A Gayle Rubin Reader (a John Hope Franklin - download pdf or read online

Deviations is the definitive number of writing via Gayle S. Rubin, a pioneering theorist and activist in feminist, lesbian and homosexual, queer, and sexuality reports because the Seventies. Rubin first rose to prominence in 1975 with the booklet of “The site visitors in Women,” an essay that had a galvanizing influence on feminist pondering and concept.

Homintern: How Gay Culture Liberated the Modern World - download pdf or read online

In a highly bold examine which crosses continents, languages, and nearly a century, Gregory Woods identifies the ways that homosexuality has assisted in shaping Western tradition. Extending from the rigors of Oscar Wilde to the homosexual liberation period, this ebook examines a interval during which elevated visibility made recognition of homosexuality one of many measures of modernity.

Either Civilized or Phobic: A Treatise on Homosexuality by Abhijit Naskar PDF

“Love has no gender - compassion has no faith - personality has no race. ”After giving the area 3 unique works on humanism, considered one of twenty-first century’s such a lot influential thinkers Abhijit Naskar rises together with his fourth humanizing paintings of egalitarianism, within the “Humanism Series”. right here once more in his philosophical arms organic Sciences come to the termination of the society’s primeval prejudice opposed to Homosexuality.

Additional info for Best Laid Plans: Cultural Entropy and the Unraveling of AIDS Media Campaigns

Sample text

Download PDF sample

Best Laid Plans: Cultural Entropy and the Unraveling of AIDS Media Campaigns by Terence E. McDonnell

by Anthony

Rated 4.64 of 5 – based on 28 votes